Please provide some background to who you are as an organisation and your main goals.
What's the main purpose/goal of the website? e.g. Generate sales leads / engage with existing customers etc
Define the target audience for the website (This could include Demographics, Behaviors, Psychographics, Geographics).
Include a few competitors with a similar product or service offering (Please include relevant URLs). How do you differentiate from them?
Why should your target audience stop what they're doing and pay attention to your website?
Please include any examples and URLs that you like the style of.
Do you have existing material, logos or Brand Standards? Share the link with us (Dropbox, Google Drive etc.)
What should your audience do after interacting with your website? Email, call, or be left with a goal.
Please list out the other features required:
What are your expectations of a successful website?
How is the website going to meet your goals?
How are you going to drive people to your site?
Any extra details or bits of helpful information.